The title is the first piece of your publication most people will read, and it must fit within 60 characters. Start with a plain description of what you made. A name alone may be memorable to you but meaningless to a new visitor, so pair it with a useful explanation when space allows.
For example, “Northstar” gives no clue what opens after the click. “Northstar — a map of accessible cafés” says more. If the project is a newsletter, name the subject and the cadence; if it is a service, name the result or the audience. Save qualifications, background and a second detail for the 280-character message.
Before saving, read the title without its image or logo. Could a stranger tell what kind of page this is? Remove words such as “innovative” and “ultimate” if they are taking room from concrete information. The aim is not a perfect slogan. It is an accurate promise that the destination can keep.